Episode 26

How to Write Emails That Actually Sell (CAPWRAC Framework)

Email is the quiet powerhouse of your coaching business, it does the heavy lifting that social media can’t touch. In this episode of The Solo Coach Podcast, we’re diving into my 7-step CAPWRAC framework for writing emails that connect, resonate, and convert into clients.

If you’ve ever felt like your emails go unnoticed or don’t lead to sales or that you struggle to write them to begin with, this episode is for you. We’ll explore:

  • Why email marketing outperforms other channels
  • The CAPWRAC framework and how to apply it
  • How to combine AI with your own voice for powerful results

As a solo coach, this episode will empower you to write emails that get opened, build trust, and bring in clients, without overthinking or second-guessing.

What You’ll Learn:

  • How to use conversational writing to connect with your audience
  • The simple structure (CAPWRAC) that makes emails sell
  • Why email marketing remains your highest-ROI tool

Resources Mentioned:

Support the Show:

If you enjoyed this episode, please leave a review! Your feedback helps me bring more tips, tools, and resources to you so you can grow your coaching business.

Subscribe to my free newsletter: Find Coaching Clients

About the Podcast

Show artwork for The Solo Coach
The Solo Coach
Talking about everything you need to build your coaching business, solo.

About your host

Profile picture for Michelle Sera

Michelle Sera