Episode 13
The One Simple Marketing Plan That Changed Everything
Marketing your coaching business doesn’t have to feel overwhelming, scattered, or like a constant cycle of procrastination.
In this episode of The Solo Coach Podcast, we’re diving into the exact simple marketing plan I created for myself, one that powers my entire strategy and helps me stay consistent without the burnout.
If you’ve ever felt like marketing is just too much to manage, especially as a solo coach, this episode is for you. We’ll explore:
● How one anchor article each week can power your entire content strategy
● The smart systems I use to stay visible and grow consistently
● What it actually looks like to drastically simplify your marketing
As a solo coach, this episode will empower you to create a doable plan that brings in real results, without working 24/7 or over complicating everything.
What You’ll Learn:
● How to start with just one piece of content each week
● How to repurpose content across emails, posts, and podcasts
● Why small systems and automation make a massive difference
Resources Mentioned:
● List Growth Planning Calendar (Free)
● Marketing Made Doable System
● Subscribe to my YouTube channel: Coach Diaries
Support the Show:
If you enjoyed this episode, please leave a review! Your feedback helps other solo coaches discover the show and grow their businesses too.
Want more support?
Subscribe to my free newsletter: Find Coaching Clients
Transcript
Simple marketing plan for coaches.
Speaker:How one weekly article powers your entire marketing strategy.
Speaker:You know, I used to dread marketing.
Speaker:Seriously.
Speaker:Mostly because I felt lost as to where to begin or how to make it all
Speaker:purposeful and effective.
Speaker:Like, I knew parts and pieces and I knew what you technically should do, but.
Speaker:But putting it all together in a way that made sense and actually moved my business
Speaker:forward was totally different ballgame and I would dread it.
Speaker:The thought of managing articles, emails, social posts, podcasts, and trying to stay
Speaker:consistent made me want to crawl in bed and hide under a blanket.
Speaker:And matter of fact, I'm sure that I did many, many times.
Speaker:You know, if you have felt this way, and maybe you have felt this way just for
Speaker:simply getting your emails going right, emailing your list consistently, much less
Speaker:all these other things, then you know exactly what I mean.
Speaker:Marketing can feel very scattered, overwhelming, and like something
Speaker:that you're constantly failing at.
Speaker:I know for me, every week that went by that I didn't get done what I had
Speaker:in my head, I felt like a failure.
Speaker:So something had to change.
Speaker:And that's when I decided to radically simplify.
Speaker:Here's what made a massive difference for me.
Speaker:I started creating just one main piece of content each week, my anchor article.
Speaker:And this guided everything else.
Speaker:If you are not someone who loves writing, then this can be a video.
Speaker:This can be an audio recording.
Speaker:Simply pop into your Zoom account, hit record, and start talking about the thing
Speaker:that you want to talk about the topic, right?
Speaker:Get the transcript of that, and use that in place of an article.
Speaker:That's all you have to do. So don't worry about it.
Speaker:If you immediately thought, oh no, I have to write.
Speaker:You don't have to.
Speaker:And like I said, it can just be an audio recording too.
Speaker:It doesn't have to be video.
Speaker:So every Sunday, I write a single article that's my core content piece, because
Speaker:it's just one thing my brain can handle.
Speaker:Sets a clear topic and provides direction for the entire week.
Speaker:There's no more wondering, what should I post today?
Speaker:It's already 4:00pm by the way, because that happened to me all the time, where I
Speaker:would dread and procrastinate and dread and procrastinate.
Speaker:Before you know it, the day's almost gone.
Speaker:And then I would say, so what's the point in posting anyway?
Speaker:It's so late in the day, I'll do it tomorrow.
Speaker:And I'm pretty sure you can guess as to whether it happened the next day or not.
Speaker:So this anchor article, this one piece of content, it's my starting point.
Speaker:It's very simple, clear, and doable.
Speaker:2.
Speaker:Easy Content Multiplication so from this one article, everything else follows.
Speaker:Emails.
Speaker:I take key ideas, stories, or points from the article and turn them into emails that
Speaker:genuinely connect with my subscribers because the thoughts are
Speaker:already clear in my head.
Speaker:This step is easy.
Speaker:It's not draining.
Speaker:I don't have to come up with a topic, right?
Speaker:I don't have to come up with a point.
Speaker:And I can use the IEP method that I have written about previously, which is
Speaker:inspire, Educate, Promote social posts Quick tips, quotes, or
Speaker:reflections from the article Become ready to share social media posts again.
Speaker:No new brainstorming needed.
Speaker:I just repurpose what I have already written.
Speaker:Podcast episodes now, not everybody has a podcast.
Speaker:Mine is very new and it's not being used in the way that most podcasts are at this
Speaker:point in time, where you have your podcast host and they bring on guests
Speaker:to have conversations with.
Speaker:It's just me at this point on my podcast, and there's a reason for that.
Speaker:I want there to be a channel, as you are experiencing right now, for
Speaker:people to listen to my work.
Speaker:So it's just another way to consume the content.
Speaker:And for some people, they enjoy listening more so than they do reading.
Speaker:Okay, so this article then becomes the content for my podcast.
Speaker:As you are experiencing right now.
Speaker:However, I get to add in a whole lot more commentary stories.
Speaker:You know, anything I think of as I'm going through this article, which would not be
Speaker:a fit to put into the article itself necessarily, but it's a great
Speaker:fit to to put into this podcast.
Speaker:Who knows whether I will branch out into bringing people onto the podcast.
Speaker:But for now, this serves a really good purpose.
Speaker:It gives another way for people to consume content and learn more about me and the
Speaker:work that I do and how that might help them.
Speaker:Using the article in this way means there's minimal prep.
Speaker:There's no reinventing the wheel.
Speaker:Yeah, it's the same content as the article, but as I said, I'm
Speaker:bringing in more commentary.
Speaker:I'm sharing stories with you, and I'm having fun with it.
Speaker:You know, I enjoy doing this part of it.
Speaker:I like talking through these things, and it really is that simple.
Speaker:So ask yourself, what do you want to create?
Speaker:What mix would that be?
Speaker:Is it an article or is it a weekly video?
Speaker:Do you want to have a podcast?
Speaker:What platforms are you posting on?
Speaker:Create your own mix, but start small if you don't already have something in
Speaker:place and get consistent with it. First.
Speaker:Number three small systems and Automation for big wins.
Speaker:Here are the other systems I have put in place to create smart shortcuts.
Speaker:I have a quarterly launch cycle.
Speaker:So my happy and successful business Mastermind is promoted, or I should say
Speaker:open enrollment for that is once every quarter.
Speaker:And I have a launch cycle in place.
Speaker:So that's a series of pre launch content emails, a webinar, things of that nature
Speaker:that I have in place every quarter.
Speaker:That means I don't have to figure out how am I going to get more clients.
Speaker:I I know that I have at a minimum, I know that every quarter I'm going to
Speaker:have this launch right to bring more clients into the Mastermind, or at least
Speaker:until it caps out because it is limited to only 20 coaches.
Speaker:Monthly list growth events Every month I participate in events like bundle
Speaker:giveaways, summits or guest appearances on podcasts.
Speaker:Because these are pre planned monthly events, they consistently
Speaker:bring in fresh eyes to my work.
Speaker:Because here's the thing, growing your coaching business, if you don't have an
Speaker:audience to put your offers and all of your content in front of you aren't
Speaker:growing right, you're going to be pretty stagnant.
Speaker:And even if you already have a list, whatever size that list is, whether it's
Speaker:five people or 500 or 5,000, if you aren't actively growing that list every single
Speaker:month, you're not going to have new eyes to put your content
Speaker:and your offers in front of.
Speaker:So that is a big, big priority.
Speaker:Monthly list growth And I use monthly list growth events.
Speaker:So because I have steady list growth, this means I'm always getting new potential
Speaker:clients without scrambling or feeling frustrated because there's
Speaker:no growth happening.
Speaker:Like that's the part of the bigger machine that needs to be moving steadily, right?
Speaker:And working.
Speaker:Another system that I use is AI shortcuts and simplification.
Speaker:So I leverage AI tools to quickly handle tasks like market research, content
Speaker:outlining or even generating fresh ideas.
Speaker:It's like having an extra brain.
Speaker:Without losing more mental energy.
Speaker:These microsystems remove friction.
Speaker:They save me a massive amount of time and help me keep my sanity intact.
Speaker:Because we are solo coaches, we are wearing all the hats.
Speaker:And so it can be really challenging to get all of this done and in place.
Speaker:But with the right systems you can.
Speaker:Absolutely.
Speaker:Because there is no way, for example, without AI that I wouldn't be getting
Speaker:everything done that I am, as well as without a quarterly launch
Speaker:cycle that is on autopilot, there's no way I would get it done right.
Speaker:There would be so many things that would get in the way.
Speaker:And I would push it off another week, another two weeks, and then
Speaker:it just wouldn't get done.
Speaker:Not consistently.
Speaker:Number four, the one simple plan to rule them all.
Speaker:The really good part is having all of this simplified goodness in
Speaker:one clear marketing plan.
Speaker:I use two straightforward spreadsheets to manage and plan where everything
Speaker:or when everything goes out.
Speaker:So for example, articles, emails, social posts, newsletter, podcasts, quarterly
Speaker:launches, and monthly list growth.
Speaker:I have to have that kind of all in one place or minimal places to be able to see
Speaker:it from that kind of bird's eye view and then orchestrate it.
Speaker:So I have two main spots that I keep all of this one is my marketing calendar
Speaker:and I literally scroll to the day of the week and look at what needs to go out.
Speaker:So I have down the left side of this calendar there is the day of
Speaker:the week and then the date.
Speaker:And on Sundays when I write my article, I'm generally planning as well.
Speaker:But I can just.
Speaker:Let's say that I'm having a really hectic week.
Speaker:I can just scroll down to whatever day it is, Monday the 25th, and
Speaker:look and see what needs to go out today.
Speaker:Some of it's already scheduled, but if it's been super busy, it may not be.
Speaker:And I can handle it one day at a time if need be.
Speaker:As I said, that's my main marketing calendar.
Speaker:And most of the time everything is already scheduled.
Speaker:But if not, you know, it's really like maybe 30 minutes of work that needs
Speaker:to be done if I'm doing it day by day.
Speaker:So it's not a big deal because it's all in one place.
Speaker:Having a clear, manageable plan helps me feel and see the progress happening.
Speaker:And that's huge for keeping going.
Speaker:When things get busy or confusing, I just glance back at the plan.
Speaker:You know, it's like as long as you have something to follow.
Speaker:So you know that when things get hectic, just go look at the plan.
Speaker:Follow the plan, right?
Speaker:It keeps you on track.
Speaker:The second calendar that I use is a list Growth planning calendar and
Speaker:this is available for free.
Speaker:It's on my website@theelevatedmind.
Speaker:com and if you are on my YouTube channel, Coach Diaries, it's
Speaker:under each video as well.
Speaker:You're welcome to go grab a copy, make it your own.
Speaker:Use it to help you with your list growth.
Speaker:The other thing that I do, I mentioned my marketing calendar and
Speaker:now I also have something called Marketing Made Doable.
Speaker:I'll make sure that it is linked in the show notes and this is where I map out the
Speaker:my entire system and I share my calendar with you so that you can again make
Speaker:a copy of it and create your own.
Speaker:Okay, so I go into a lot more detail there and show you exactly what I do.
Speaker:So here's the outcome when you're able to start with this.
Speaker:Just one anchor article or one piece of content, whether it's a video,
Speaker:whether it's an audio, doesn't matter.
Speaker:Is peace of mind and real results.
Speaker:Today, marketing feels so much easier, so much more clear.
Speaker:Like, I have it in my head of what I'm doing every week, but I also have it
Speaker:down on paper, and it's almost relaxing. Almost.
Speaker:Almost.
Speaker:Because I simplified, I'm consistently visible attracting clients and growing my
Speaker:business without feeling frustrated and exhausted.
Speaker:And even worse, like, full of guilt because of all the
Speaker:should have should haves. Right?
Speaker:Like, I should have done that.
Speaker:I should have done this, and I didn't.
Speaker:Now, does that mean every week is perfect?
Speaker:No, I still.
Speaker:There's still times when something doesn't get done, but I move it to another day
Speaker:because I have my calendar right in front of me and I simply shift it.
Speaker:Right.
Speaker:If there's something that has gotten in the way.
Speaker:And the bigger thing here is that I can see the results happening.
Speaker:I'm getting more sales, I'm getting more clients and engagement.
Speaker:This past week, I had more sales from digital products come in than I have yet.
Speaker:And I have been bringing in new clients into my mastermind.
Speaker:So all of this is actually working.
Speaker:And that is a huge relief to know that I have a system that's working and if I just
Speaker:keep following it, rinse and repeat, right, that I'll reach my goals.
Speaker:If you're feeling totally overwhelmed, take a deep breath and consider this.
Speaker:What would happen if you just drastically simplified your marketing?
Speaker:I'm not saying that you need to have an article, a blog, a podcast,
Speaker:a video, a newsletter.
Speaker:You don't need all of those things.
Speaker:You do need some content that goes out there, and you should start
Speaker:with that one anchor piece.
Speaker:But what would happen if you just drastically simplified your marketing?
Speaker:For those of you who are thinking, who are you kidding?
Speaker:I don't even do any of that stuff yet.
Speaker:Well, that's okay.
Speaker:My question for you is, what would happen if you created a simple, doable plan and
Speaker:started generating significant growth?
Speaker:What would happen?
Speaker:How would you feel?
Speaker:Would it be a relief?
Speaker:Do you have to do everything I do as I said?
Speaker:No, of course not. I didn't start here.
Speaker:Not at all.
Speaker:I started with my email marketing.
Speaker:I built it up over time and you will too as it fits into your system, right?
Speaker:You add pieces on as you have clarity around it and you know exactly how you're
Speaker:going to do it so that it takes minimal time.
Speaker:Give yourself permission to start small, leverage one core piece of content
Speaker:and build your systems bit by bit.
Speaker:The thing about starting small, getting consistent,
Speaker:creating your systems is you're guaranteeing for future you and future
Speaker:business that everything is going to work out right.
Speaker:Put that effort and intention and care in now so that you're creating a future for
Speaker:future you and future business, okay?
Speaker:It will give you more relief, belief and forward momentum than you can even
Speaker:imagine because when you see things working you begin to believe
Speaker:more because you have evidence.
Speaker:And belief, my friend, is the most powerful force in the universe.
Speaker:So I hope that has been helpful again.
Speaker:Look in the show notes below for some of the resources that I have shared
Speaker:and I will see you next time. Much love.
