Episode 9
Stop Half-Finished Offers: How to Finally Launch Your Ideas
Half-finished offer ideas and zero progress. Does that sound familiar? In this episode of The Solo Coach Podcast, we’re diving into why your offer ideas never make it out there and how to fix it.
If you’ve ever felt overwhelmed by a million ideas but struggled to complete any of them, this episode is for you. We’ll explore:
- Starting small to validate quickly without the pressure of perfection.
- Creating offers that align with your energy so you stay inspired and motivated.
- Breaking down complexity into tiny steps that feel doable and keep you moving forward.
As a solo coach filled with ideas but battling with execution, this episode will empower you to stop overcomplicating, align with your energy, and finally launch offers that get clients.
What You’ll Learn:
- How to start with micro solutions that are quick to create and easy to validate.
- The importance of aligning your offer creation with your energy to avoid burnout.
- A simple process to break down complex ideas into tiny, doable steps.
Resources Mentioned:
- ElevatedMind® Website
- Subscribe to the Find Coaching Clients Newsletter
Support the Show:
If you enjoyed this episode, please leave a review! Your feedback helps other solo coaches discover the show and grow their businesses with ease.
Subscribe to The Solo Coach Podcast for more episodes on building your coaching business, solo.
Transcript
Half finished offer ideas and zero progress.
Speaker:Why your offer ideas never make it out there and how to fix it.
Speaker:I don't know about you, but there was a time when I felt like the queen
Speaker:of half finished projects.
Speaker:I would have a bajillion brilliant ideas for offers that started with a burst of
Speaker:inspiration, followed by a ton of excitement and then nothing.
Speaker:They would be half done, half baked, whatever.
Speaker:It was like someone stuck a pin in my bright, colorful balloon
Speaker:and then it was gone.
Speaker:And the problem with that is you end up with all of those half done
Speaker:ideas for offers just piled up.
Speaker:Felt like they were literally mocking me, reminding me of all the energy and
Speaker:time I wasted before giving up.
Speaker:It's like they formed their own little graveyard of good intentions.
Speaker:Can you relate?
Speaker:Well, if there's one thing I know for sure now, it's that it doesn't mean you're lazy
Speaker:or unmotivated or even that you don't have great ideas, because trust
Speaker:me, I am sure that you do.
Speaker:In fact, you're probably overflowing with incredible ideas and it's that
Speaker:you're trying to do too much at once.
Speaker:The problem is that you're setting the bar so high with your ultimate offer,
Speaker:the ultimate idea, the newest, greatest idea, that it becomes this monstrosis,
Speaker:complicated thing that you can't finish.
Speaker:You may not have the clarity you need to fully complete it yet.
Speaker:And so overwhelm sets in, right?
Speaker:Like you, I'm sure you know this cycle if you're someone who is filled
Speaker:with one idea after another.
Speaker:And I'm talking about like you wake up with ideas in the morning and you go to
Speaker:sleep thinking about ideas and you're constantly writing down a short note on
Speaker:your phone or on your laptop or wherever it could be a napkin, right?
Speaker:Like, you have a ton of ideas and they all warrant your attention.
Speaker:Because when you have a ton of ideas, you're tapping into your creative center.
Speaker:And I'll bet you that many of these ideas are coming from a much higher level of
Speaker:inspiration is coming through us, right?
Speaker:It's coming through each of us.
Speaker:And the trouble with that is, as I said, that we can't possibly pay attention
Speaker:to all of them at one time.
Speaker:And we end up taking an idea because of that high energy we feel from it.
Speaker:And we put this very high expectation on ourselves
Speaker:to see it through to full creation.
Speaker:The problem that we run into is we don't always have the clarity
Speaker:needed in order to do that.
Speaker:But it doesn't mean that we can't create the Idea, it just means that we need
Speaker:the clarity in order to complete it.
Speaker:So when you don't have the clarity to fully complete an idea, like for a new
Speaker:offer for your community, it starts to become overwhelming.
Speaker:You can't move forward with it.
Speaker:You can't make a decision At a certain point in the offer creation, and
Speaker:it doesn't feel right anymore.
Speaker:Something is off, and you're feeling more frustration around it rather than that
Speaker:incredible inspiration and excitement that you felt at the beginning.
Speaker:Does that sound familiar?
Speaker:I mean, really, like, I still do this from time to time, but I recognize
Speaker:it when it happens now.
Speaker:So you then start to feel burned out and
Speaker:defeated and, let's be honest, kind of annoyed at yourself.
Speaker:Or that could just be me.
Speaker:But you know, hey, it's a thing.
Speaker:But the really good thing is the sun is always shining somewhere.
Speaker:And there's a way to break out of this cycle of offer creation burnout and
Speaker:actually get your offers out there.
Speaker:And no, it doesn't involve working harder or forcing yourself to
Speaker:be more disciplined.
Speaker:Because seriously, who wants that, really?
Speaker:I mean, I know we think that, and that's that repetitive inner critic that says you
Speaker:just need to be more disciplined, but that's not really what we want.
Speaker:Instead, it's about starting small, breaking down complexity, and aligning
Speaker:with your energy so that you can create offers, get
Speaker:them out there, and get clients.
Speaker:The bonus, your clients will love you for helping them experience quick wins
Speaker:and not go down the same path as you.
Speaker:Overwhelm, get giving up and feeling guilty because of it.
Speaker:Can you see that pattern and how it trickles down?
Speaker:Can trickle down, ready to finally see progress?
Speaker:Well, here's how. Let's get into it.
Speaker:So number one, start small to validate quickly.
Speaker:All right, so let's get one thing straight.
Speaker:You're being way too hard on yourself.
Speaker:You're probably trying to create the ultimate, fully fleshed out,
Speaker:perfect offer from day one.
Speaker:You want to wow your audience, change their lives, and maybe even get a
Speaker:few wonderful testimonials, right?
Speaker:I mean, that's, that's the ideal thing, but that's also the problem.
Speaker:It's too big, too complicated, and too overwhelming.
Speaker:So what happens?
Speaker:You end up brain dumping, losing your dopamine rush and wondering where to go
Speaker:from here, and then walking away feeling so defeated.
Speaker:The solution.
Speaker:Start with a micro solution.
Speaker:And by micro, I mean tiny.
Speaker:Solve just one specific problem.
Speaker:Not five problems, not a whole life transformation, just one tiny piece.
Speaker:For example, if you're a life coach, don't try to build a 12 week course on living
Speaker:your best life or finding your life purpose right out of the gate.
Speaker:I mean, I'm already exhausted just thinking about it.
Speaker:Instead, start with something much smaller.
Speaker:Because here's the thing.
Speaker:Even if you have a framework, maybe you have a framework
Speaker:through the certification that you went through to become a life coach, right?
Speaker:And that's absolutely wonderful.
Speaker:It can certainly serve as a starting point.
Speaker:But you don't know for certain that your audience is going to be aligned
Speaker:with that or that for that matter, it's what they want and need.
Speaker:Maybe you have a really unique element to your audience, right?
Speaker:So start smaller.
Speaker:And as I said, if instead of trying to build out that big, huge course,
Speaker:start with one tiny or micro problem that you
Speaker:know you can solve right now, you'll feel the difference.
Speaker:As you think about it, feel the difference of that creating that
Speaker:solution versus creating the full big program.
Speaker:How does it feel?
Speaker:I'm hoping, and I expect that it feels a whole lot better.
Speaker:Better.
Speaker:You'll feel the difference.
Speaker:Not to mention you'll be able to get it done and out there and still have
Speaker:time for coffee with friends.
Speaker:Number two, Create offers that align with your energy.
Speaker:You know that feeling when you sit down to work on your offer and immediately
Speaker:feel like taking a nap?
Speaker:Yeah, I've been there.
Speaker:That's your energy yelling at you or more accurately, leaving you.
Speaker:If your energy is low, heavy, or just plain blah, it's because you're trying to
Speaker:create in a way that doesn't align with who you are or how you like to work.
Speaker:For that matter, if it feels hard, heavy, or complicated, you're doing it wrong.
Speaker:Your offer creation process should feel light and fun and exciting and
Speaker:like you're in your element.
Speaker:It should flow naturally.
Speaker:If that sounds impossible, stick with me for a second.
Speaker:Because even if in that moment, like everything is feeling great and you're
Speaker:moving along and you get to a point where it's not flowing, all you need to do is
Speaker:step away for just a little bit, right?
Speaker:Go reclaim some of your energy.
Speaker:On the flip side, if being on camera, for example.
Speaker:Well, let's, let's back up.
Speaker:You know, if, for example, if writing feels like
Speaker:pulling teeth, and I'm talking about how you go about creating your offer,
Speaker:if writing feels like pulling teeth, don't write, record a video or host a live
Speaker:session, or create a worksheet or a visual.
Speaker:That's one of my favorite things in the world.
Speaker:I am a very visual person.
Speaker:And although the caveat to that is that I don't have like graphic
Speaker:design talent at all.
Speaker:But one of the most relaxing things for me to do is go design something visually.
Speaker:So whether I need a product image or a new sales page, right?
Speaker:One of the things that I love to do to just take a break from stuff is to
Speaker:go and create some of that imagery.
Speaker:It's relaxing to me.
Speaker:Whatever it is for you, do whatever feels easiest and most fun.
Speaker:And you know, if being on camera makes you feel like a deer in the headlights or if
Speaker:it's very draining, then don't do a video write instead or record audio or create
Speaker:a checklist or whatever floats your boat.
Speaker:The point is doing something in that energy of fun and
Speaker:enjoyment and excitement.
Speaker:Here are some tips.
Speaker:Pay attention to your energy.
Speaker:As I said, when you do feel really creative and inspired,
Speaker:that's the time to work on your offer.
Speaker:When you feel drained or stuck, just step away for a little bit.
Speaker:Sometimes it just takes a very small amount of a break to gain some more
Speaker:inspiration and clarity and you can go right back at it.
Speaker:Choose content formats that feel easy and fun.
Speaker:Lean into your strengths.
Speaker:Stop trying to force yourself into a box that doesn't fit.
Speaker:If you hate long form writing, don't write a 50 page ebook.
Speaker:If you love talking, do a mini podcast or audio series like a
Speaker:private podcast series.
Speaker:The key is to design your offer creation process to match your natural energy.
Speaker:When it feels fun, you'll actually want to do it.
Speaker:And when you want to do it, you will finish it as long as you have the
Speaker:clarity you need to get it done.
Speaker:Recognize when you hit a wall and this is when.
Speaker:Usually when you start feeling frustration, you start feeling tired.
Speaker:And instead of pushing yourself forward to the point
Speaker:where you abandon the offer idea altogether.
Speaker:Pause.
Speaker:Identify what you need in order to get it done.
Speaker:Like speak out loud unless there's people around that you don't
Speaker:want listening to that.
Speaker:What is am I frustrated about what do I not have clarity on
Speaker:what doesn't feel right?
Speaker:And then step away for a bit and plan to do what you need
Speaker:to do to get that clarity.
Speaker:Break down the complexity.
Speaker:Half finished projects like Offer Ideas are almost always the result
Speaker:of one thing overwhelm.
Speaker:And nothing creates overwhelm faster than complexity.
Speaker:If your offer feels like a massive complicated mountain, it's no wonder
Speaker:you're avoiding it like it's a source of pain.
Speaker:Because it is.
Speaker:You're trying to do too much too fast.
Speaker:And side note here, chances are it might feel like too much for your people too.
Speaker:It may feel too complex and Overwhelming for them as well, and we don't want that.
Speaker:The trick is to break it down into tiny bite sized tasks that feel doable.
Speaker:For example, instead of writing create Workshop on your to do list, which is
Speaker:vague and can be basically meaningless, break it down into micro tasks like
Speaker:outline the workshop flow, write the intro, create the first slide,
Speaker:record the welcome video.
Speaker:By breaking it down this way, you make the process manageable.
Speaker:You're no longer staring at a massive project, you're just checking
Speaker:off tiny tasks one by one.
Speaker:Write down every tiny step needed to create your offer, no matter how small.
Speaker:Put them in order from start to finish, and focus on just one tiny
Speaker:task at a time, nothing else.
Speaker:When you break down the complexity, you eliminate the overwhelm, which means
Speaker:you're way more likely to finish what you start.
Speaker:It's time to get out of your own way. That was.
Speaker:You know, we hear that phrase a lot.
Speaker:I know, but it was.
Speaker:I distinctly remember my own like, aha moment when I realized what I was doing to
Speaker:get in my own way, which was things like over complicating,
Speaker:trying to create too much. And that was.
Speaker:While I never consider myself a perfectionist,
Speaker:I realized that trying to create too much was maybe one small way that I
Speaker:got caught up in perfectionism. Right?
Speaker:It's got to have everything for them.
Speaker:It's got to touch every point.
Speaker:It's got to be enough.
Speaker:It's got to be valuable.
Speaker:Do you know what's valuable?
Speaker:Succeeding at something, starting and finishing and feeling
Speaker:incredible because you did it.
Speaker:Having an aha moment.
Speaker:Having a moment where two dots in your thinking connect.
Speaker:Having a realization, understanding something in a different way,
Speaker:fixing a small problem, like how to get over that 2:30pm
Speaker:Energy slump in your day.
Speaker:Like one little small thing I can do and suddenly I'm not having
Speaker:that energy slump anymore.
Speaker:Those kinds of things are transformational.
Speaker:Look, half finished, offer ideas and zero progress aren't about
Speaker:laziness, lack of discipline.
Speaker:Like I said, it's usually the complete opposite.
Speaker:It's about setting the bar too high, trying to do too much, getting stuck in
Speaker:perfectionism, or some form of it, because it has many, many disguises.
Speaker:The answer isn't to work harder or force yourself to power through, because
Speaker:we both know how that usually ends.
Speaker:The answer is to start small, align with your energy and break down the complexity.
Speaker:Those three things, if that's all you walk away with from this, that's
Speaker:what I want you to remember.
Speaker:Start small, align with your energy and break down the complexity
Speaker:so you can create easily and actually finish what you start.
Speaker:It's time to stop overwhelming yourself with gigantic, complicated offers and
Speaker:start creating tiny, doable micro solutions that actually get finished.
Speaker:And drum roll sold.
Speaker:Your ideas are amazing, I am certain.
Speaker:So it's time to get them out there and it's time to get clients.
Speaker:No more half finished projects, no more burnout, just progress.
Speaker:Because done is always better than perfect.
