Episode 23
The Shift Reframe Bridge: How to Create Content That Converts Without Burning Out
In this episode of The Solo Coach Podcast, we’re diving into one of the biggest mistakes coaches make in their content—giving too much away, too soon, without getting results.
If you’ve ever felt drained from trying to “serve with value” but still struggle to attract paying clients, this episode is for you. We’ll explore:
● Why “giving value” can backfire if you’re not careful
● The Shift-Reframe-Bridge Method that builds trust without burnout
● How to create content that moves people closer to working with you
As a solo coach who genuinely wants to help, this episode will empower you to serve with strategy and build momentum without giving away the whole farm.
What You'll Learn:
● Why teaching everything upfront actually repels potential clients
● The 3-part Shift-Reframe-Bridge Method to structure your content
● How to build client readiness before you invite them into your offers
Resources:
● Join the Waitlist for Coach Growth Lab (get 50% off for a limited time) launching in July 2025
● Subscribe to my free newsletter: Find Coaching Clients
● Check out my Happy & Successful Business Mastermind
If you enjoyed this episode, please leave a review! Your feedback helps other solo coaches discover the show and grow their business with intention.
Transcript
I'm talking about what coaches get wrong about giving value in their content
Speaker:and how to use this shift reframe bridge method to create content that builds
Speaker:trust without burning yourself out.
Speaker:You know, if you're a coach who genuinely wants to help people, you've probably had
Speaker:this thought, I'm giving away too much, right?
Speaker:What else do I have to actually charge for if I keep giving everything away for free?
Speaker:And yet you don't know where to draw the line, what's considered of value and when
Speaker:it's time to charge for your knowledge.
Speaker:It's a common point of frustration.
Speaker:And I have definitely been in that place myself because even with
Speaker:my background in marketing in all those years, as I think back, I realize we
Speaker:didn't have a structure that we went by.
Speaker:It's not like, you know, there's this, this misconception
Speaker:and I know that, you know, it exists in some marketing environments
Speaker:for sure it wasn't in mine.
Speaker:In that there is this kind of philosophy of winging it.
Speaker:You're building the plane as you're flying it, which is, you know,
Speaker:something I still do.
Speaker:However, you're moving at such a fast pace and it's go, go, go, go, go.
Speaker:When you're doing something new, it's not always as if you're coming into
Speaker:it with a clear plan or structure to work from.
Speaker:You're winging it a lot of times because you're moving in these
Speaker:environments at such a fast pace.
Speaker:So, you know, as I look back, I was like, there wasn't a structure to determine
Speaker:what you're giving away content wise, for free and where that line is.
Speaker:So as I began to build my own coaching business, I started to really look at
Speaker:these issues because I felt the same thing, like, am I giving away too much?
Speaker:I've definitely come across the philosophy of
Speaker:you can't give away too much, you can give away everything you know,
Speaker:and people are still going to pay to work with you directly.
Speaker:And that's true. It is true.
Speaker:But I think it gives peace of mind.
Speaker:And for a lot of coaches who are trying to, especially if you're brand new to
Speaker:this, the marketing world, you're, you need something to go by, you need
Speaker:something to tell you how this all works.
Speaker:And one of the typical things is give them the what, but don't give them the how.
Speaker:And I've had coaches come back to me with this
Speaker:and with frustration because they don't fully understand what that means
Speaker:or what does that look like?
Speaker:So, you know, here's the thing.
Speaker:It's like, I know we, you, we want to serve, we want to make sure that
Speaker:our content is actually useful.
Speaker:We want clients.
Speaker:And it can feel a little weird to draw the line between what's free and
Speaker:what people have to pay for.
Speaker:Like internally, many of us experience this resistance to that.
Speaker:For those who struggle to charge, you know, or to, to set a price on what
Speaker:they do, this can be even stronger.
Speaker:There's this tug of war of I need to charge for my knowledge and my expertise
Speaker:and yet I need to help people and there's not this.
Speaker:Helping people doesn't often include charging.
Speaker:So let's talk a little bit about this idea of value.
Speaker:And in our content, you know, what's considered value.
Speaker:Somewhere along the way, coaches were told to give value, and so they
Speaker:did and they burned out.
Speaker:Because giving value without boundaries isn't service.
Speaker:It's self sacrifice.
Speaker:And ironically, it doesn't convert.
Speaker:So what does?
Speaker:Content that builds capacity.
Speaker:You have heard me talk about, or maybe you have, I have talked about before in detail
Speaker:about looking at your programs and the offers you create from the perspective
Speaker:of how does this build capacity for more.
Speaker:I want you to look at your content in the same light.
Speaker:Content that doesn't just inform, but shifts thinking, reframes beliefs,
Speaker:and opens a door to something bigger.
Speaker:Let me show you what I mean.
Speaker:This is something I call the shift reframe, bridge method.
Speaker:This is a framework I teach and use in my own business to create content
Speaker:that moves people using.
Speaker:You can use it in all of your content.
Speaker:And let's look at the breakdown of it because
Speaker:I think that you'll find this really helpful.
Speaker:It helps to give you that clarity around, you know, where's that line?
Speaker:Because a lot of us, yes, we can just give everything we know, and that's still okay.
Speaker:People are still gonna pay to work with you directly, but some of us
Speaker:don't work well under that.
Speaker:Just throw it all out there.
Speaker:Meaning there's no rules, there's no do this, do that.
Speaker:You know, here's the definition of what this is.
Speaker:Some of us need more structure.
Speaker:So this, this method, this shift reframe bridge method can help to
Speaker:give you this structure.
Speaker:So here's the breakdown.
Speaker:Number one, the shift.
Speaker:Consider this the what.
Speaker:Reveal a belief, objection, or misconception that's keeping your ideal
Speaker:client somewhere they don't want to be.
Speaker:This can be in relation to buying your program or achieving
Speaker:their big desired outcome.
Speaker:The what is what's keeping them from that outcome?
Speaker:It's, it's a matter of, as I said, a belief or an objection.
Speaker:Because an objection is rooted in a belief or a misconception.
Speaker:Okay?
Speaker:So think of it like turning on the light in a really dark room.
Speaker:They may not have known it was the belief holding them back until you name it.
Speaker:So you think you need a perfect offer to start getting clients.
Speaker:We're going to look at this from your perspective.
Speaker:You may think you need a perfect offer to start getting clients.
Speaker:Right there I'm calling out a belief.
Speaker:You've been told to sell the outcome, but you're not even sure what the outcome is.
Speaker:So this is a maybe a misconception or an objection.
Speaker:I can't do that yet because I don't know what that is.
Speaker:When you clarify the what, you meet them where they are.
Speaker:Number two, the reframe.
Speaker:Consider this the why.
Speaker:This is where you challenge the belief and show why it's costing them.
Speaker:The goal here isn't to convince, okay?
Speaker:It's to motivate the mind to help them see something new,
Speaker:to feel the gap between where they are and what's possible.
Speaker:So if we call out that belief or identify a misconception or an objection, and then
Speaker:we show them why this is costing them, we can reframe it.
Speaker:To help them see what's possible and also show them where they are as
Speaker:opposed to where they want to be.
Speaker:We're identifying that gap.
Speaker:So an example of chasing clarity before taking action just leads
Speaker:to more overthinking.
Speaker:Now, I want you to have clarity before you take action, but sometimes
Speaker:we have to just do things.
Speaker:We have to get going, get moving, take action in order to get the clarity.
Speaker:Right.
Speaker:I know it's this conundrum, but, yeah, it is what it is.
Speaker:So trying to serve everyone actually dilutes your message and repels
Speaker:the people you're meant to help.
Speaker:So this is a bit of reframing, meaning if your message is very general and broad.
Speaker:And again, I'm just giving you some examples here of this step in the reframe.
Speaker:Trying to serve everyone actually dilutes your message rather than getting more
Speaker:specific and dialing that down to a more specific niche.
Speaker:Right.
Speaker:That can be an example of how we're reframing or just as I spoke about last
Speaker:week about your definition of success, and when you don't feel like you're
Speaker:successful, that we tend to get caught up in this idea of
Speaker:success being this very narrow, kind of singularly defined thing.
Speaker:I have a ton of clients, I have a ton of revenue.
Speaker:I'm successful. Right.
Speaker:When Actually, the fact that you're showing up every day
Speaker:and going through the motions of creating content, putting it out there, being
Speaker:visible, growing your list, making offers, emailing your list, keeping your energy up
Speaker:despite the fact that you're not seeing immediate results, like you're doing all
Speaker:of these things that nobody really sees in terms of the level of work you're
Speaker:doing on a day to day basis, right?
Speaker:That's not public facing, that's behind the scenes.
Speaker:That is success.
Speaker:Do you know how hard that is to do that?
Speaker:Right?
Speaker:When you know you're not, nobody's patting you on the back every day
Speaker:saying good job, right?
Speaker:You did it another day. That's hard.
Speaker:And then that is very successful.
Speaker:That is success.
Speaker:So again, that's a reframe.
Speaker:I'm showing you one thing that I'm pointing out and I am reframing it.
Speaker:So that is another example of how we do this.
Speaker:Step two, this reframe.
Speaker:And this is the why.
Speaker:Because then I can say this is why you don't feel successful, because you are
Speaker:not looking at the correct definition of success.
Speaker:And this is what it's costing you.
Speaker:Because if you give up on everything just because you don't have all the clients and
Speaker:all the money right now, you're depriving future self of experiencing the payoff.
Speaker:So again, there's the reframe, there's me explaining what it's costing you and why.
Speaker:Okay, so let's go to number.
Speaker:Well, actually, let me just also say that this reframe part and this why,
Speaker:the reason it's so important is it's the insight moment, it's the aha.
Speaker:Okay, so if we have, if I go back up here to the shift, right,
Speaker:If I'm identifying a belief, a misconception or an objection,
Speaker:calling it out and beginning to shift that into something else, we go into the
Speaker:reframe and we have that insight in that aha moment, then we can give them the how,
Speaker:or at least what we're going to call the bridge, a little piece of the how.
Speaker:And the reason that's so important is that there, if you're back at stage one and
Speaker:they're dealing with a belief or a misconception or objection that hasn't
Speaker:been addressed, they're not ready for the how.
Speaker:So they're going to go into it with a whole lot of resistance and preconceived
Speaker:ideas and notions and objections.
Speaker:And you, if you, if you have done any of the work around manifesting, if you're in
Speaker:advanced manifesting My membership and you understand some of these concepts around
Speaker:setting a success frequency.
Speaker:So much of what you're able to achieve, the opportunities you see around you are
Speaker:determined by your state of mind and your belief because your brain will literally
Speaker:shut out opportunities, meaning shut out your ability to notice them
Speaker:based on what you believe.
Speaker:So if they're in that place where we have not addressed these objections,
Speaker:misconceptions or beliefs, they are not going to be ready for the how.
Speaker:They're not going to be able to see how it's possible and take action on it.
Speaker:So by doing this, creating content that addresses beliefs, misconceptions,
Speaker:objections, calling it out and then reframing a bit, facilitating
Speaker:building the capacity for having that aha moment, then we can give
Speaker:them a little bit of the how.
Speaker:So here's where you briefly point toward what needs to happen.
Speaker:We're bridging now to our work, working with us.
Speaker:This is not a step by step, it's not a free lesson.
Speaker:We're not giving away our course or our program.
Speaker:We're simply giving them a tiny little piece of it.
Speaker:This is an example.
Speaker:So I might give you a little piece of something I teach in
Speaker:my mastermind, inside the mastermind.
Speaker:We work through this in real time with a framework that simplifies it all.
Speaker:I might give the acronym for that framework, which I've shared in many, a
Speaker:piece of content which is level, and the advanced version of that is level up.
Speaker:I can tell you what those acronyms stand for as a part of this bridge.
Speaker:Just giving you a piece of it.
Speaker:You still need more in order to take action on it, but I want
Speaker:you to be ready for that.
Speaker:I want you to build capacity for it so you're ready to do something about it
Speaker:mentally, emotionally and capacity wise.
Speaker:And that's the key.
Speaker:Your content is the bridge to your offer, not the offer itself, not a bunch
Speaker:of filler that isn't helpful.
Speaker:Many coaches default to teaching too much in their free content.
Speaker:They think that if they give everything they know, it will help people.
Speaker:Oftentimes what does happen is you overwhelm the reader or
Speaker:the potential client.
Speaker:And we're talking about, in a, in terms of a piece of content, like an article, you
Speaker:create a sense of, I should be able to do this myself.
Speaker:You unintentionally close the loop instead of opening it.
Speaker:And you try to shift a belief, build capacity, and activate possibility
Speaker:all at once, which can really be unhelpful.
Speaker:So think about it like this.
Speaker:If you teach every step of your method in a Blog post or a webinar.
Speaker:They don't need your offer.
Speaker:This is what goes on in their head.
Speaker:Right, okay, I'm going to take this and I'm going to go work on it.
Speaker:It doesn't serve.
Speaker:To serve means to get a person ready to take action that will end in success.
Speaker:We aren't building capacity necessarily, but overwhelming.
Speaker:It's way too common that people buy into a solution they're not ready for.
Speaker:You see it all the time.
Speaker:You've probably done it.
Speaker:I know I certainly have.
Speaker:You know, they say that only 1% succeed.
Speaker:Well, now you know why.
Speaker:Because so many of those people who buy into a solution
Speaker:aren't ready for the solution.
Speaker:There is some internal resistance.
Speaker:There maybe are some skills needed and some beliefs or misconceptions or
Speaker:objections that need to be addressed in order to be ready for that solution.
Speaker:They need to be able to actually implement it.
Speaker:And as coaches, we need to be designing our offers as well as our content in a way
Speaker:that helps to build that capacity, that that's our responsibility to do that,
Speaker:rather than bringing people into programs they aren't ready for.
Speaker:If your potential client doesn't believe they can implement what you're selling,
Speaker:but they get so wrapped up in the excitement that they buy
Speaker:anyway, what's going to happen?
Speaker:It's likely that they're not going to finish it and they're not going to
Speaker:have a super positive experience.
Speaker:The shift reframe bridge method solves this.
Speaker:It helps them feel ready to.
Speaker:It builds capacity.
Speaker:It gives you enough clarity and direction to say, okay, I want to
Speaker:go deeper on this now.
Speaker:And it spares you the tug of war between giving enough, giving too much, and
Speaker:totally destroying your boundaries.
Speaker:So content that converts starts with belief.
Speaker:If you're wondering what kind of content to create next, don't start
Speaker:with what should I teach? Start here.
Speaker:What belief is standing in the way of someone joining my program, buying this
Speaker:offer, or saying yes to this next step?
Speaker:Then apply the shift reframe bridge.
Speaker:Name the belief or objection.
Speaker:Reframe it so they see why it matters.
Speaker:Show what's possible when it's resolved.
Speaker:This works.
Speaker:Whether you're writing a newsletter, planning a webinar, creating a carousel
Speaker:for Instagram, recording a podcast episode, it works for any content.
Speaker:And so the bottom line is that you're not being inauthentic.
Speaker:When you don't give away everything, you're being intentional.
Speaker:Because teaching everything all at once, it doesn't help anyone.
Speaker:It overwhelms, it shuts people down, and it certainly doesn't help you.
Speaker:You don't feel good about it when you're left with nothing to charge for
Speaker:but belief shifting content.
Speaker:That actually builds momentum.
Speaker:That's how you give value without giving everything away.
Speaker:It's how you get clients without burning out.
Speaker:And that's what builds a business that actually works.
Speaker:It.
