Episode 31
Dear Solo Coach: How do I create topics?
This is the companion audio for this week's Dear Solo Coach Letter.
I answer one question each week in the letter. If you'd like to receive the letters, you can subscribe at: theeleveatedmind.com/letters
If you read one, hit reply and ask me a question, I keep these anonymous, and will answer your question in a future letter.
Link I mention: https://bingeablebusiness.com/
Transcript
Okay, so topics. We talked a little bit about that.
Speaker:A simple way to begin to create topics.
Speaker:And it's really shifting away from the idea of topics or content buckets
Speaker:to simple questions to keep it highly relevant to your people so that you're able
Speaker:to grab their attention in the sea of content that's out there today.
Speaker:The other side of this though,
Speaker:the internal side or the mind management side
Speaker:is recognizing bottlenecks
Speaker:in the operation of your business.
Speaker:So when Fly by the Seat of My Pants in North Carolina asked the question,
Speaker:she's recognizing a bottleneck in her
Speaker:business operation, meaning she knows that she needs to create content
Speaker:and she's attempting to do that.
Speaker:However, there are probably big gaps and holes
Speaker:in that flow because she's struggling to come up with topics and she doesn't have
Speaker:a system in place or a strategy or an approach or a method to make that part
Speaker:of it easier for her.
Speaker:For some people that part might be super easy.
Speaker:Everybody's different. So what I want you to pay attention
Speaker:to is where are those bottlenecks in your business?
Speaker:What are the things that are hardest for you to create?
Speaker:You know, one of mine is videos.
Speaker:Now it's not creating the video,
Speaker:like recording is not the issue.
Speaker:I don't mind. I actually really enjoy doing videos.
Speaker:And I have the content.
Speaker:I can hit record and do that part.
Speaker:The part that becomes the bottleneck for me is the editing.
Speaker:Now I have all the tools, so that's not the issue either.
Speaker:It's just sitting down to do it.
Speaker:I don't want to. I don't want to sit there.
Speaker:And even I have you know, I even have a ~
Speaker:a text to ~ just like chat GPT,
Speaker:right? Like I can just type in what I want done and the the
Speaker:~ platform uses AI to to do that for me.
Speaker:It's still a process though. I mean it's way faster,
Speaker:but it's still a process. And I still find for whatever reason that's my bottleneck,
Speaker:one of mine, you know? So it's always on my radar,
Speaker:like
Speaker:you know, there's aspects of this process that I have ~ solved,
Speaker:meaning it's no longer a bottleneck,
Speaker:but I still have some. And so I'm always that's always on my radar as to
Speaker:how am I going to remove that bottleneck so that that piece of what
Speaker:I want to create is as simple as it can be and flows.
Speaker:So I want you to be aware of where are the bottlenecks for you and
Speaker:Those show up as it's not just a logistical thing,
Speaker:meaning it's not just a I don't un I don't know how to do it,
Speaker:or I don't have the technology to do it,
Speaker:or I don't have the time to do it.
Speaker:Sometimes it's there's there is a part
Speaker:of it that is triggering me emotionally,
Speaker:and I can't do it.
Speaker:We'll use video as an example because this is a big one for a lot of people.
Speaker:There's this aspect of visibility that is incredibly vulnerable.
Speaker:And ~ you know, what whatever those reasons are,
Speaker:and you know, for whatever for some people it's a matter of if I can't
Speaker:get on video and and come across as completely polished,
Speaker:~ then I don't want to do it. Well,
Speaker:for others, it's just like that's just opening,
Speaker:like letting
Speaker:People see me in a way that I am not ready for.
Speaker:So be aware of the bottlenecks
Speaker:and if you can, by just simply asking yourself a few questions,
Speaker:understand what the bottleneck really is.
Speaker:Is it logistical? And if it is,
Speaker:is it a timing thing? Is it a ~ technology thing?
Speaker:Is it a knowledge thing? Is it
Speaker:Emotional. Is something being triggered?
Speaker:Is there a belief getting in the way?
Speaker:Is there something about it that you dread,
Speaker:that you fear? What is it? And just become aware of that.
Speaker:You don't have to do anything with it right now,
Speaker:but just become aware of that.
Speaker:And you know,
Speaker:that can take you a really long way in towards getting
Speaker:to the kind of business that you want to have.
Speaker:being able to build the kind of business that you wanna have because my goodness,
Speaker:does business like that is just a can of worms that people don't I have
Speaker:so many women that I've spoken to about this where I bet you didn't know when
Speaker:you decided you were gonna do this coaching thing or this consulting thing
Speaker:or this whatever business thing that it was going to open all of these cans
Speaker:of worms and they're always in total agreement,
Speaker:like, ~ my goodness, no, I did not know.
Speaker:So I do know. I've not only have
Speaker:I've been there myself and I go there myself quite often because don't think that
Speaker:just because I have all of these years of experience that I don't that I don't
Speaker:or no longer experience even emotional triggers because I do.
Speaker:I really, really do. ~ I do have more tools in place now though
Speaker:to handle it and to manage my own mind so that I can continue moving forward rather
Speaker:than getting derailed. All right.
Speaker:So I am going to stop my rambling there.
Speaker:And I hope that this has been helpful for you.
Speaker:You know, remember, like you can hit reply on that email,
Speaker:that dear solo coach letter, even if you're not a coach,
Speaker:but you have some kind of adjacent business.
Speaker:Hit reply and ask a simple question.
Speaker:You I will not I will not grill you about it.
Speaker:I won't even respond unless you need me to.
Speaker:~ but I will answer, more than likely,
Speaker:I will answer ~ your question on in one of these letters.
Speaker:All right. Much love.
