Episode 30
Dear Solo Coach: Should I post daily on LinkedIn?
This is the companion audio for this week's Dear Solo Coach Letter.
I answer one question each week in the letter. If you'd like to receive the letters, you can subscribe at: theeleveatedmind.com/letters
If you read one, hit reply and ask me a question, I keep these anonymous, and will answer your question in a future letter.
Link I mention: https://bingeablebusiness.com/?
Transcript
Okay, so there are a few more things that I want to speak to in regards
Speaker:to this question of should I post daily on LinkedIn?
Speaker:Of course, I'm always going to address the mind management aspect of it.
Speaker:So the first thing I will say is to manage your expectations.
Speaker:If you are going to begin to,
Speaker:let's say that you're in the early
Speaker:days of establishing your presence on LinkedIn or maybe you are coming back
Speaker:to it as is the case for me,
Speaker:you know. ~ I want you to to manage your expectations because it's very
Speaker:easy to start posting in your you're putting in all this effort.
Speaker:You're po let's say you're gonna post daily.
Speaker:You're putting in all this effort to post daily takes you know a lot
Speaker:of time and focus on your part and
Speaker:And you're putting it out there,
Speaker:the first week goes by, the second week,
Speaker:you're you're maybe you're getting a comment here and there.
Speaker:Maybe you're just getting a comment here and there from somebody who is a friend,
Speaker:you know. but there's not a whole lot going on.
Speaker:And you're getting frustrated because you're thinking,
Speaker:you know, I'm putting in all this work and I'm putting stuff out there every day.
Speaker:And what's the point? Like nobody's reading this,
Speaker:nobody's commenting, you know,
Speaker:on and on.
Speaker:The spiral. This is where, as you've if you haven't heard me speak
Speaker:to this specific model before,
Speaker:but the chimp has hijacked your brain.
Speaker:And the chimp has no no logic,
Speaker:only reaction, and she is now flying the plane and not well.
Speaker:~ so I want you to come back to as I said,
Speaker:manage your expectations because
Speaker:And I'm gonna give you a different way to look at this to help manage your
Speaker:expectations around it because that can very quickly derail you,
Speaker:make you feel resentful, make you feel ~ disappointed and frustrated,
Speaker:and even stop doing something that is building momentum that you can't see.
Speaker:Okay. So we're gonna come back to that in just a second,
Speaker:the different perspective on that.
Speaker:The second thing is, you know,
Speaker:run an experiment. I you this is if you're in my solo business classroom
Speaker:or if you're in my mastermind,
Speaker:happy and successful, you will hear me say this a lot.
Speaker:Run an experiment. Get super comfortable with running experiments,
Speaker:just just testing things, trying different things out,
Speaker:because that's where you're gonna learn ~ what works and what doesn't.
Speaker:And so
Speaker:You know, just if you want to say post every
Speaker:day for I would give it ninety days minimum
Speaker:and then go back and look at all the data,
Speaker:look at the analytics on it, you'd be surprised at what you uncover.
Speaker:You know, an example is in the company that I partner in.
Speaker:This is not Elevated Mind, this is another company that I am a partner in.
Speaker:~
Speaker:we were looking at our posts on LinkedIn and I could see that that
Speaker:we would have an increase in impressions throughout the week
Speaker:and then on Fridays the impressions would just drop
Speaker:and be super low. And it it didn't it there wasn't a specific type of post going
Speaker:out every Friday. They varied.
Speaker:So I couldn't say that that was the reason.
Speaker:There wasn't a specific
Speaker:topic that went out every Friday,
Speaker:it was different. So that wasn't the reason.
Speaker:And so for for this company,
Speaker:for this company that I partner in,
Speaker:we decided that we wouldn't post on Fridays anymore.
Speaker:Because even though there were there was a small amount of impressions and
Speaker:and as I said in the in the email,
Speaker:you know, you're that's still visibility that's happening.
Speaker:It wasn't the most efficient use of our time and energy.
Speaker:And
Speaker:We could put more into the other posts that are we're getting much higher,
Speaker:the other days I should say that we're getting much higher visibility.
Speaker:Or aka impressions or reach.
Speaker:So, you know,
Speaker:give yourself a set period of time.
Speaker:~ 30 days is really not enough.
Speaker:I would say 90 days, and I would go even longer if it's something that
Speaker:you find enjoyment in, like the writing.
Speaker:So
Speaker:And then go back and really compile the the data.
Speaker:And coming back to, you know,
Speaker:managing expectations, the third thing that I w will I think this
Speaker:was the third thing. I d I didn't write these down.
Speaker:But ~ it's it's in alignment with being careful that if you
Speaker:are looking at every single post every day and saying,
Speaker:Where's where's the activity? Why aren't people commenting?
Speaker:This didn't get the impressions are super low,
Speaker:like it didn't go anywhere. Try not to look at it,
Speaker:definitely not daily. Try to look at it if you do want to look at it.
Speaker:~ you know, you you could certainly go 30 days
Speaker:and then if if it's a triggering thing for you,
Speaker:you could go 30 days and then look at the 30 days analytics.
Speaker:But if it's, you know, if you're if you can manage your manage your mind well.
Speaker:Then look at it weekly. Like I usually will look at the stats every Sunday,
Speaker:just because Sunday is a planning day for me.
Speaker:But choose one day a week and let it be the same every week so that
Speaker:the time frame is the same. And then just pull your numbers and don't react
Speaker:to the numbers. Just pull your numbers.
Speaker:You simple thing like impressions,
Speaker:comments, reposts. Did I get any ~ profile views from this post?
Speaker:Did I get any link clicks if you have link?
Speaker:links in your or call to actions which you should and ~ purchases of course
Speaker:if you have a purchase tied to it
Speaker:and any new any new followers from it now as I
Speaker:say that like don't expect that you're gonna see numbers across the board
Speaker:on that you probably won't
Speaker:But those are good things to just keep an eye on and see what's happening with them.
Speaker:Okay. So the ~ the that wasn't the third thing.
Speaker:This is the third thing. Is ex it's still around expectations.
Speaker:And it is that ~ you know in the last
Speaker:I'd say six months, the thing that has become very clear to me in terms
Speaker:of buyer behavior is that they binge before they buy.
Speaker:So on LinkedIn, ~
Speaker:in in e every platform the behavior is just a little bit different.
Speaker:~ but LinkedIn, for example, they're going first to see what your your LinkedIn
Speaker:profile is. Like, are you who you say you are?
Speaker:Are you doing this work? ~ does your is there anything here that gives me ambiguity?
Speaker:Because you know on LinkedIn like you could have your professional presence,
Speaker:maybe your career, but maybe that's not what you're doing anymore.
Speaker:You're coaching now.
Speaker:But none of that has really shifted.
Speaker:Like that's not the forefront of your profile.
Speaker:So people are looking to see how serious are you?
Speaker:That's what they interpret your profile as.
Speaker:Like, how serious are you about this work?
Speaker:They're also looking to see how active are you?
Speaker:They're not that doesn't mean they're gonna go read all your posts
Speaker:and start commenting on them. Some will,
Speaker:but that for the most part, they're just looking to answer questions
Speaker:in their own mind. Are you?
Speaker:active in this? Are you walking the talk?
Speaker:Are you talking about it daily,
Speaker:regardless of whether I'm gonna go read anything you wrote?
Speaker:so it all you know that is unique to LinkedIn because of the of
Speaker:the kind of platform it is and they're checking to see if you're there.
Speaker:Are you there? Are you active?
Speaker:Are you current? So are you serious about this?
Speaker:Are you the real deal? You know?
Speaker:And that's important.
Speaker:So the other thing would be checking like your ~ your profile in your about section
Speaker:as well as your featured section.
Speaker:and just making sure all of that's current,
Speaker:you know, and there isn't old stuff that isn't really relevant anymore
Speaker:or ~ links that go nowhere,
Speaker:things of that nature. Because people do go check that because
Speaker:it confirms something for them.
Speaker:Think about that for yourself.
Speaker:If you've ever done that, I'm sure you have.
Speaker:And what does that tell you about a person if you go there and look at all that?
Speaker:And that then if they are watching for what you're posting,
Speaker:or for that matter, if you're posting a newsletter issue on LinkedIn,
Speaker:~ the company I partner in has a very large following,
Speaker:over I think fifteen thousand for the newsletters.
Speaker:So, you know, people are w may while they may not be going and reading daily posts,
Speaker:they're certainly
Speaker:checking the newsletter out. So remembering that
Speaker:when I said they binge before they buy,
Speaker:they're going on LinkedIn specifically,
Speaker:they're going to verify and then they're binging.
Speaker:Or they may go to YouTube and binge,
Speaker:or they may go to your blog article and binge or your blog,
Speaker:but or other platforms,
Speaker:podcasts, things like that, because they want to you've caught their
Speaker:eye and now they want to learn more about you and they want to see how
Speaker:you think and they want to hear it from different perspectives.
Speaker:If you've ever heard me give the brownie ex recipe example,
Speaker:if I wanna go, let's say I haven't cooked brownies in a very long time
Speaker:and I decide that I've, you know,
Speaker:because I've been invited to this potluck,
Speaker:I want to bring the very best brownies on the planet to the potluck.
Speaker:So I'm gonna go look up recipes for all these different ways to make brownies.
Speaker:I'm gonna go watch YouTube videos on making brownies because that helps
Speaker:me just visualize and see.
Speaker:how certain, you know, maybe it's a unique ~ type of brownie,
Speaker:you know, how it's done before I make my decision on which one.
Speaker:And that's exactly what's happening for you and your business with your buyers,
Speaker:your audiences. They are binging you before they buy.
Speaker:We know this because we have conversations with potential clients,
Speaker:sales conversations where they will say,
Speaker:yes, I went and listened to your I listened to five or six episodes of your podcast.
Speaker:I went to your website. I went and read your article,
Speaker:your newsletter, I I watched vide videos,
Speaker:we've gotten confirmation of all that.
Speaker:So my point here is think of LinkedIn as
Speaker:a bank ~ of
Speaker:bingeable content and that's its purpose.
Speaker:You are not going to always see well you're you're not gonna see people binging your
Speaker:content, period. You're not gonna see evidence
Speaker:of this happening necessarily,
Speaker:although at some point it could tip the scale and you begin to see that
Speaker:in the form of ~ comments, reactions,
Speaker:reposts, things of that nature.
Speaker:So this is why at the very beginning I caution
Speaker:that if you aren't able to,
Speaker:if you don't manage your mind around it and your expectations,
Speaker:you can very quickly get frustrated and stop posting.
Speaker:And now you've created this gap in your bingeable bank.
Speaker:And you could you could create a
Speaker:gap in their mind and create some doubt there.
Speaker:So I hope that helps. And hey,
Speaker:have a beautiful week.
Speaker:Much love.
